Bella Hadid Wears Vogue Eyewear by Gigi Hadid in New York City

When Bella Hadid stepped out on Tuesday, she looked totally natural in her New York City element. She was rocking an off-the-shoulder pullover and denim shorts that she completed with a leopard print belt, Lazy Oaf Dr. 

Marten boots, and a pair of tortoise-frame eyeglasses.

Earlier that day, the model took to Instagram to share the same look with her hair pulled back in a messy ponytail. While we are loving her off-duty style, that's not the only thing catching our attention. In both her night and day look we couldn’t help but notice the fact that she had left the removable sticker logo on the glass of her frames. While we at first it may seem like an oversight, we quickly realized it might have been the most genius marketing move ever.

The frames are designed by her sister Gigi Hadid in her collaboration with Vogue Eyewear and Bella seems to have used her day to promote them.

After the photoshoot in the comforts of her own home, Bella was spotted wearing the glasses again on the street but this time it was caught by the paparazzi, only furthering the promotion.

We love that Gigi and Bella Hadid so sweetly support one another and their fashion endeavors. The frames on Bella seem to be the V05236B, which you can shop on the brand’s website for $140. They’re a classic frame with a slight retro cat-eye twist and we, for one, are definitely taking out those contacts and adding the effortless frames to our eyeglass rotation.